6th Annual Conference. June 04, 2014. San Francisco

Sessions and Schedule

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Daily Overview - Wednesday, June 04, 2014

Time, PST Description
07:45 - 12:00 Registration (Emerald Ballroom Foyer)
09:00 - 10:00 Keynotes and Panels (Emerald Ballroom) - Lobby Level
10:10 - 11:15 Breakout Sessions (Oregon, Nevada, Washington, California Rooms) - Lower Lobby Level
11:20 - 12:20 Keynotes and Panels (Emerald Ballroom) - Lobby Level
12:20 - 01:20 Lunch / Networking (Redwood Room/Lower Lobby Foyer)
01:20 - 02:20 Keynotes and Panels (Emerald Ballroom) - Lobby Level
02:30 - 03:35 Breakout Sessions (Oregon, Nevada, Washington, California Rooms) - Lower Lobby Level
03:40 - 04:10 Closing Keynote (Emerald Ballroom) - Lobby Level
04:10 - 05:10 Networking, Drinks Reception (Redwood Room/Lower Lobby Foyer)

Schedule - Wednesday, June 04, 2014

Time, PST

Description

8:00 - 9:00

Conference Opens, Registration / Continental Breakfast (Emerald Ballroom Foyer)

9:00 - 9:30

cloud computing events june 2014 california

Keynote (Emerald Ballroom)

Sneak Peek: How the Cloud has Transformed Google

From business planning to infrastructure, product releases to performance management and beyond, Google is leveraging the cloud to fuel the transformation of its operations and business. What can the public cloud do for your company? The speaker shares Google’s experiences, and suggests best practices for companies who want to benefit from cloud transformation.
Speakers:Shailesh Rao, Global Head, Cloud Business Unit at Google
Session Link: Full Details

9:30 - 10:00

cloud computing events june 2014 california
cloud computing events june 2014 california
cloud computing events june 2014 california

Panel Discussion (Emerald Ballroom)

Innovation and Outlook of the Cloud

This panel session will discuss core themes relating to advances and innovations in Cloud technology, and where the Cloud is headed in 2015 and beyond.

Topics to be covered include:
- Market segmentation and key trends/directional qualities of each of these segments;
- New emerging areas of cloud that are nascent;
- cloud services and the key areas/segments to watch;
- Status quo and future directions of PaaS and Cloud Services Brokerage Enablers. Are there any “big” players getting into this market?;
Future trends to engage in now to gain competitive advantage;
- When can the industry guarantee zero down time

Speakers: Speakers: Dr. Don Ferguson - Senior Fellow and CTO at Dell Software, Shailesh Rao, Head of Cloud Global Business Unit at Google, Dr. Omid Razavi, Global VP, Customer Success and Growth at SAP, David Linthicum, Analyst at GigaOm (Moderator)
Session Link: Full Details

10:00 - 10:10

Break

10:10 - 10:40

cloud computing events june 2014 california

Breakout Session (Oregon Room)

Ask Yourself “Why Not Cloud?” Moving IT from the Passenger to Driver’s Seat

The role of the CIO and IT professionals is in an era of transformation. With companies moving to the cloud, processes are now being consolidated and streamlined, freeing up backend time and allowing IT to focus on business imperatives. Juniper CIO, Bask Iyer, has experienced this IT evolution first-hand. Within two years, Iyer merged more than 250 applications into one standardized platform and consolidated more than 18 data centers to just one.

How did he do it? Iyer took a “why not cloud” strategy, meaning that he evaluated each service and app as a business case study, asking: “What are the advantages?” “What is the cost?” “What is the security plan?” and, “Is there a good cloud provider available?” Essentially, in each case, Iyer asked if there was a reason for not transferring to the cloud. In many cases, the answer was no.
Speakers: Bask Iyer, Chief Information Officer and Senior Vice President, Juniper.
Session Link: Full Details

10:10 - 10:40

cloud computing events june 2014 california

Breakout Session (Nevada Room)

Your ERP, Email and Data Center are in the Cloud – Now What?

As already lean organizations strive to become more flexible and cost efficient in today's struggling economy, the interest and demand for cloud-based services is rapidly expanding. Cost-conscious companies not only have the ability to outsource their IT infrastructure, but also they can move to the cloud systems that are critical to day-to-day operations. But along with the many advantages to switching in-house systems to a hosted model, there are concerns related to data privacy, security, availability, confidentiality, and integrity.

This session focuses on the following areas:
- Right sizing your cloud strategy for your enterprise risk management program
- Risk, security and compliance for cloud computing
- Building a meaningful trusted cloud plan
Speakers: Eric Tan, Director, PwC LLP
Session Link: Full Details

10:10 - 10:40

cloud computing events june 2014 california

Breakout Session (Washington Room)

Architectural Strategies for Patterns of Interoperability

Enterprise adoption of Cloud Computing typically involves some form of hybrid Cloud interoperability between internal systems and public Cloud services. Patterns of interoperability generally fall into one of three hybrid models: Functional Distribution, Lifecycle Distribution, and Workload Distribution. In this session patterns for each of the three models are explored in terms of relevant Use Cases, typical Architectures, and strategies for Interoperability.

Speakers: Scott Mattoon, Director Program Architecture, Salesforce.com.
Session Link: Full Details

10:10 - 10:40

cloud computing events june 2014 california

Breakout Session (California Room)

Protect Critical SaaS Application Data before It’s Too Late: What You Need to Know about Cloud Application Data Protection and Availability

It’s no secret that businesses are turning to the cloud to run their critical business applications but also to store and manage business-critical data. However, it’s still unclear for most organizations how SaaS applications, such as Google Apps and Salesforce, protect their data. In this session, Jeff Erramouspe, CEO & President, Spanning discusses how organizations can avoid SaaS data loss and minimize the risk of lost productivity, non-compliance and more, with cloud-to-cloud backup. Specifically, he’ll share:
- Top 5 causes of SaaS application data loss;
- Limitations of SaaS vendors in backup and recovery;
- Real-life stories of companies that avoided data loss from hacking, human error and more;
- Key requirements for effective cloud application backup and restore;

Speakers: Jeff Erramouspe, CEO & President, Spanning.
Session Link: Full Details

10:40 - 10:45

Break

10:45 - 11:15

cloud computing events june 2014 california

Breakout Session (Oregon Room)

The Razor’s Edge: Enabling Cloud While Mitigating the Risk of a Cloud Data Breach

Shadow IT. It's not a new term and certainly not a new challenge. But with only blunt-force solutions like saying "no" or blocking cloud services at the firewall, IT has not been able to do much to address the challenge. This is all changing. Business and IT leaders alike see real value in cloud services and want to take a lean-forward approach to enabling them. The reality, though, is that cloud services are not without their risks, and the risk of a data breach increases when the cloud is involved. Hear from Netskope's Chief Scientist Krishna Narayanaswamy about the risks, economic impact, and multiplier effect of a cloud data breach, and how forward-looking organizations are walking the razor’s edge to mitigate these risks while enabling the cloud.
Speakers: Krishna Narayanaswamy, Chief Scientist of Netskope.
Session Link: Full Details

10:45 - 11:15

cloud computing events june 2014 california

Breakout Session (Nevada Room)

New Service Offerings Emerging for Industrial OEMs: Cloud-based Remote Monitoring and Mobility

The cloud is creating new revenue opportunities for equipment OEMs in the industrial market, as they are being pressed to deliver new and higher levels of services to their customers without increasing their costs. An opportunity to create these new service offerings has materialized through the realization of the promise of the Industrial Internet – or Internet of Things – which helps manufacturers connect their intelligent machines to gather data and insights that can empower operators and business managers to make smarter, more informed decisions that can save time and money. Taking advantage of secure cloud services, which reduce initial investment costs for OEMs, has provided a jump start for many of them to realize this opportunity.
Speakers: Steve Pavlosky, Solutions Ecosystem Leader, GE Intelligent Platforms
Session Link: Full Details

10:45 - 11:15

cloud computing events june 2014 california

Breakout Session (Washington Room)

Governance, Security and Compliance

Cloud is finally starting to move beyond the hype and into the very fabric of today’s enterprise. Most organizations are adopting cloud computing in a piecemeal fashion with a growing trend towards moving core business functions into the cloud. However some organizations are holding out on adoption either because privacy, security or compliance seems like insurmountable barriers or they expect market maturity in terms of data management and management of multiple cloud providers.

What cloud providers and consumers must recognize is that in order to reap the full benefits of cloud solutions, their adoption strategy must be aligned with a comprehensive risk management approach which looks beyond developing security policies, satisfying internal audits or contractual obligations.
Speakers: Shahed Latif, Partner, Advisory, KPMG LLP
Session Link: Full Details

10:45 - 11:15

cloud computing events june 2014 california

Breakout Session (California Room)

Emerging Cloud Models: Community Cloud

There is no disputing that both Enterprises and Service Providers are embracing cloud. But now, there are some ‘blurred lines’ as enterprises and public and private institutions that share common requirements are banding together through a “Community Cloud” model. Aimed at delivering on-demand, non-competitive services, infrastructure and application software, this new and emerging IP operating model is based on a community cloud platform. The results are better operational efficiencies, significantly reduced costs, and a greater ability to innovate and generate new revenues for all community members involved.

In this session, Manjula Talreja, VP of Cisco Consulting Services Global Cloud Practice, will further define and discuss the emergence of these new Community Cloud models, pointing to examples of several global university groups who are successfully adopting community cloud initiatives. Talreja will also highlight some of the key operational, delivery, governance, revenue-sharing, ROI — among other — challenges inherent in this new cloud model.
Speakers: Manjula Talreja, Vice President, Global Cloud Practice of Cisco Consulting Services.
Session Link: Full Details

11:15 - 11:20

Break

11:20 - 11:50

cloud computing events june 2014 california

Keynote (Emerald Ballroom)

Realizing Multi-Cloud Management and Cloud Marketplace

Many enterprises from small business to the largest companies are incrementally moving to a model in which: 1) The business exploits multiple public and private clouds. 2) Use a mix of cloud services that include IaaS, SaaS, web callable APIs and PaaS. 3) View acquiring cloud services to be similar to a commerce experience for physical HW and SW.
The keynote presentation:
1. Enumerates and explains technical challenges for realizing the multi-cloud and cloud marketplace.
2. The role of technologies for solving the challenges, including: a) Application Performance Management. b) Federated Identity and Access Management. c) Workload Blueprints. d) Multi-Cloud Management functions and console. e) Application Integration.
3. Provides a reference architecture for an integrated solution.
4. Explains the role of Dell products in the RA.
Speakers: Dr Don Ferguson - Senior Fellow and CTO at Dell Software.
Session Link: Full Details

11:50 - 12:20

cloud computing events june 2014 california
cloud computing events june 2014 california
cloud computing events june 2014 california
cloud computing events june 2014 california

Panel Discussion (Emerald Ballroom)

How to implement and manage cloud to become more agile

This panel discussion will deep dive into enterprise end-user needs and expectations, focusing on how to become more agile by leveraging the power of the cloud.

Core areas to be discussed include:
- Complexities of managing multiple clouds,
- Leveraging the power of mobility to increase workforce productivity
- Converging private and public clouds to facilitate interaction of both internal or external businesses,
- Migration, deployment & integration;
- Orchestration of workload and data among multi-vendor clouds to optimize performance, capacity and cost,
- Network brokerage for cloud,
- Rapid provisioning of resources without delay in response to changing business needs
- Integrating business apps in the cloud, meeting all performance and capacity needs
- Simplified migration application pools, used as hosted virtual desktop infrastructure,
- How to incorporate cloud services into internal processes and operations (service desk, monitoring, change management, asset management);
Speakers: Kouros Esfahany, Senior Vice President of Engineering, Distinguished Engineer at CA Technologies, Allan Leinwand - CTO of ServiceNow, Steve Crawford, VP of Marketing & Business Development at Jamcracker, Thomas Hatch, CTO of SaltStack, Shahed Latif - Partner KPMG (moderator).
Session Link: Full Details

12:20 - 01:20

Lunch / Networking (Redwood Room/Lower Lobby Foyer)

12:50 - 1:20

cloud computing events june 2014 california

Video Broadcast (Online)

Fighting Next-Generation Adversaries with Shared Threat Intelligence

Adversaries today are technically advanced, structured around an underground governed by market forces, and using paradigm shifts in technology to compromise more victims. We examine techniques for identifying, anonymizing, and sharing threat intelligence and discuss use cases ranging from DDOS to malware where this approach can speed response times and prevent breaches.
Speakers:Jacob West, CTO, Enterprise Security Products, HP.
Session Link: Full Details

1:20 - 1:50

cloud computing events june 2014 california

Keynote (Emerald Ballroom)

Trusted. Results. Today. The Business Case for the Cloud

In today's context of mobile workers and connected customers, the cloud has morphed from future option to present mainstream without the permission of IT's traditional "deciders." Fortunately, those who make the most of this change are finding themselves delivering on-time, on-spec, on-budget results with superior security, comprehensive mobile capability and transforming collaborative power. Peter Coffee, VP for Strategic Research at salesforce.com, shares a global perspective on cloud-driven measures of dramatic changes well under way -- and resulting trends of massive competitive disruption.
Speakers: Peter Coffee, VP for Strategic Research, Salesforce.com
Session Link: Full Details

1:50 - 2:20

cloud computing events june 2014 california
cloud computing events june 2014 california
cloud computing events june 2014 california

Panel Discussion (Emerald Ballroom)

Cloud Security and Compliance for the Enterprise

There is still much speculation around the security and privacy implications of applications in the cloud. With speculation comes fear, and with fear come misinformation and myths. This panel session will address many of these myths and uncertainties about apps in the cloud. It will provide guidance for how businesses can evaluate cloud vendors from a security and privacy perspective, and will offer a glimpse into best practices to protects the data and the privacy of your users.
Core topics to be addressed:
- Centralized cloud governance model;
- Achieving service availability with higher security at a lower cost level;
- How security is built-in in cloud services;
- Enabling data integrity, privacy and security for integrations;
- Adopting cloud standards
- Security and protection of IP and sensitive data in the cloud;
- Enforcing data constraints on residency and privacy;
- Making data available in reliable and secure way;
- Getting high performance, while preserving security
- Using big data to mitigate advanced persistent threats;
- Solutions for cross firewall collaboration.

Speakers: Jacob West CTO, Enterprise Security Products, HP
Eran Feigenbaum Director of Security, Google Apps
David S. Linthicum Cloud Computing Analyst- GigaOM Pro, Eric Tan - Director, PwC LLP (Moderator)
Session Link: Full Details

2:20 - 2:30

Break

2:30 - 3:00

cloud computing events june 2014 california

Breakout Session (Oregon Room)

Mission Precognition: Using Big Data and Predictive Analytics to Predict and Prevent Cyber Attacks

The ever-increasing rise in cyber warfare attacks on our country’s defense, corporate, and ¬ financial systems, has given rise to the need for a better approach to cyber defense. The old reactive paradigm will no longer suffice to protect our strategic cyber assets.
In order to prevent catastrophic damage to our infrastructure, we need the ability to detect cyber attacks in real time and stop them before they complete. Traditional defenses such as firewalls and intrusion detections systems are not enough, we need a new generation of tools that can react as fast as, or even faster, than the automated tools used to attack our systems. These products and tools necessary to properly protect our mission-critical systems already exist today.
This session describes an architecture that leverages this new generation of tools to create a real-time proactive cyber defense system. A system that not only detects attacks as they are happening but uses predictive analyses to anticipate them and prevent them from succeeding.
Speakers: Christopher Steel, Chief Solutions Architect, Software AG Government Solutions.
Session Link: Full Details

2:30 - 3:00

cloud computing events june 2014 california

Breakout Session (Nevada Room)

The cloud’s hierarchy of data center needs

The cloud is not some imaginary place in the sky where all our data goes. It requires physical space, power, network connectivity, cooling and physical security. This critical sustenance is provided by data centers. But there is much more to it than that: the data center will play an increasingly significant role in cloud providers’ and enterprises’ cloud strategies. In this talk, Digital Realty will detail all the levels of data center needs for the cloud.

First, he will outline the basic needs of a data center such as power, cooling, connectivity, security, fire protection, and computing and storage equipment (i.e. servers). Bryan will discuss capacity issues that organizations need to consider for their cloud and data center strategy. A common challenge for data center providers is how to balance multiple applications with varying density requirements in a single data center suite in order to ensure that no power is left stranded.
Speakers: Bryan Chong VP of mid-market sales at Digital Realty.
Session Link: Full Details

2:30 - 3:00

cloud computing events june 2014 california

Breakout Session (Washington Room)

Intellectual Property Strategy: Challenges and Opportunities in the Cloud

The role of intellectual property (IP) as a strategic business asset has been punctuated by the recent multi-billion dollar deals and acquisitions involving patent portfolios, as well as the fierce Mobile market patent wars raging in courts around the world. Is Cloud becoming the next Mobile market? Is the Cloud industry headed for collaboration, as indicated by some recent initiatives, or is it just a matter of time before it becomes the next frontier of global patent litigation? This session will explore the characteristics of the patent landscape in the Cloud ecosystem, who the key IP holders are, what are the patenting and litigation trends, and how to implement a successful IP strategy in this environment. This interactive workshop will provide a set of tools and best practices for managing IP portfolios as strategic business assets in the emerging Cloud market, across the lifecycle of a company, with a special emphasis on IP strategy for new players entering a field dominated by large IP holders.

Speakers: Efrat Kasznik, President & Founder, Foresight Valuation Group LLC
Session Link: Full Details

2:30 - 3:00

cloud computing events june 2014 california

Breakout Session (California Room)

'Keeping your intellectual property safe: A deeper dive into data security within different Cloud hosted deployment models'

Businesses migrating their data to the Cloud is no longer a question, but how to securely store, access and safeguard that data, both on a technical and business level, can still be a mystery for those same organizations. Today, receiving the proper guidance & implementing the right security measures when using Cloud Solutions is key for businesses of any size.

Join and learn about Cloud Security within different Cloud deployment models, and how businesses utilize these technologies in order to keep your intellectual property safe on all levels.
Speakers: Ed Kimm, Partner and CRO, WowRack.
Session Link: Full Details

3:00 - 3:05

Break

3:05 - 3:35

cloud computing events june 2014 california

Breakout Session (Oregon Room)

Three Degrees of Mediation: Challenges and Lessons in building cloud-agnostic systems

The paper is based on the work I have done while working as a Technology Principal and Cloud Innovation Lead at Global Technology Consulting Firm. It describes unique challenges encountered during the development of a Cloud Broker. Designed to provide seamless and uniform user experience as well as additional enterprise-level capabilities over a broad range of public and private cloud platforms, the broker had to work with a wide variety of diverse cloud APIs. And, in order to allow rapid onboarding of new target clouds, we had to design the system to operate in a generic cloud-agnostic way. We have reviewed and tried quite a few of available cloud integration technologies, both commercial and open-source as a foundation for our cloud abstraction and mediation layer. Couple seemed to be a good choice and, in theory, should have served all our needs, but in the course of development we found that the problem was far more complex than we (and the rest of the market) had anticipated. As we were building our system, we discovered that there was not just one, but 3 different levels of mediation required to build a truly cloud-agnostic solution: syntactic, semantic and idiosyncratic and even the best off-the-shelf solution will not be able to give us that last two out of the box. The final part of the presentation describes the architecture that allows to realize our goals and build the universal broker.
Speakers: Alex Maclinovsky, Principal Engineer, Sears Holding.
Session Link: Full Details

3:05 - 3:35

cloud computing events june 2014 california

Breakout Session (Nevada Room)

Lessons Learned - The Journey from Virtualization to Cloud

Most IT organizations are now heavily invested in virtualization, with the majority now on a journey to their “Cloud” – whether private, public or a hybrid combination.

While the journey can be complex, it is now a well-traveled path littered with both successes and failures that we can all learn from.

This session will leverage case studies and real world lessons gathered over the past eight years from working with 100’s of IT organizations (enterprises and service providers). The focus will be on representative journeys that others have taken including recommendations, common pitfalls and repeatable patterns for success.
Speakers: Jay Litkey, Founder & President, Embotics Corporation
Session Link: Full Details

3:05 - 3:35

cloud computing events june 2014 california

Breakout Session (Washington Room)

Simplifying the Experience for Ordering, Managing and Billing of Cloud-Based Infrastructure Services

The delivery of products and services has been forever changed by the cloud. It has become imperative for service providers and enterprises to rapidly put out, deliver and charge for offers via the cloud to enable services – such as ITaaS (IT as a service) - and to give users self-service abilities.

This session will explore how providers can choose the right technology solutions to efficiently support all the complex front and back end processes necessary to rapidly roll out flexible offerings with pricing & plan models, accurately track usage at a granular level, bill customers and users accordingly, and beyond.
Speakers: David Wippich, CEO of Ensim Corporation.
Session Link: Full Details

3:40 - 4:10

Closing Keynote (Emerald Ballroom)

Business Process Modeling – Streamline your Company in the Cloud!

Business managers and analysts are increasingly realizing the importance of having well-documented, optimized and smoothly implemented business processes. Choosing not to do so is a little bit like setting off in a car knowing where you want to go but not having a map or even better a portable navigation device that tells you the best way of getting there.

Now imagine that this navigation tool allows you to easily model the route you want. For each of the journeys you need. Makes these routes available to everyone who needs them. And ensures that everyone involved along the route automatically knows what their role is and what they have to do.
Speakers: Andreas Dangl, Managing Director of Fabasoft.
Session Link: Full Details

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