Trusted. Results. Today. The Business Case for the Cloud

Peter Coffee is VP for Strategic Research at salesforce.com inc. He has been with the company for seven years, following nineteen years as a columnist and technology analyst with the industry publications PC Tech Journal, PC Week and eWEEK. He works with IT managers and application developers to build a global community on the Salesforce1 cloud computing platform, combining the Force.com, Heroku1 and ExactTarget Fuel platform-as-a-service (PaaS) portfolios. Peter holds an engineering degree from MIT and an MBA from Pepperdine University, with subsequent faculty appointments in IT management at Pepperdine; expert-systems programming at UCLA; and business analytics at Chapman College. He is the author of two books, How To Program Java and Peter Coffee Teaches PCs. He is a winner of the Neal Award for excellence in business journalism and the McGan “Silver Antenna” Award for service to amateur radio. In recent years, Peter has worked with customers and partners throughout the Americas and in Australia, India and EU countries as well as lecturing at MIT, Harvard, Stanford and UCLA. Previously, Peter was the first manager of PC integration at The Aerospace Corporation, where he also worked in national security space-asset applications of AI techniques; before that, he worked with Exxon’s production, chemical, and research divisions in arctic development, polymer manufacturing and alternative-fuels projects ranging from the north slope of Alaska to the Gulf Coast. His other work has included computer game development and migration of defense-sector management tools from minicomputer to PC platforms. Follow him on Twitter @petercoffee.