Intellectual Property Strategy: Challenges and Opportunities in the Cloud
Session Details
Session Abstract
The role of intellectual property (IP) as a strategic business asset has been punctuated by the recent multi-billion dollar deals and acquisitions involving patent portfolios, as well as the fierce Mobile market patent wars raging in courts around the world. Is Cloud becoming the next Mobile market? Is the Cloud industry headed for collaboration, as indicated by some recent initiatives, or is it just a matter of time before it becomes the next frontier of global patent litigation?
This session will explore the characteristics of the patent landscape in the Cloud ecosystem, who the key IP holders are, what are the patenting and litigation trends, and how to implement a successful IP strategy in this environment. This interactive workshop will provide a set of tools and best practices for managing IP portfolios as strategic business assets in the emerging Cloud market, across the lifecycle of a company, with a special emphasis on IP strategy for new players entering a field dominated by large IP holders.