New Rules for Better Health

Skyrocketing healthcare costs and the shift of focus to quality of care have given birth to new programs that complement the traditional medical insurance plans. Wellness program adoption is growing at an extremely fast pace, promoting and encouraging better health behavior through education and incentives to prevent higher costs down the road. Opportunities for business rules are everywhere: from identifying the at-risk population to recommending activities, as well as accounting for rewards. Onlife Health, the subsidiary of BCBS of Tennessee dedicated to total population management, developed a leading-edge infrastructure, which includes business rules management, to support the exponential growth of members signing up for Wellness Programs.
In this session, attendees will learn:
- The motivation for adopting business rules technology
- The lessons learned on this first-time initiative
- The benefits / ROI achieved by Onlife