6th Annual Conference. June 04, 2014. San Francisco

How would you define "big data"? To Sonian, "big data" is a cloud-powered data repository designed to manage. But it took a long time to get to this point - "big data" has taken a significant journey over the past few years. We've seen it morph into various themes; a big career opportunity for data scientists; the system of record; how the cloud can be used to effectively solve the data problem; and many others. Regardless of the form "big data" takes, it seems as though there are endless possibilities to success.

In the early days of cloud computing, winning over the CIO to the idea that cloud providers were safe, reliable and better than other alternatives was the primary challenge. Now that CIOs are increasingly comfortable with the cloud, the focus is shifting to an even tougher audience: the end-users.

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