Taking Your Cloud Solution Global

Fri, 30 Mar 2012 22:50:37 +0000

The global market for cloud computing is predicted to reach $177 billion by 2017 according to Gartner. The large companies have established an international presence – Google clouds lurk over Singapore and Hong Kong, as an example. However, small and medium cloud companies need to craft their international expansion strategies in order to identify channel partners and make sales. As SaaS companies are expected to comprise the largest component of the global cloud market, they are uniquely poised to benefit from going global.
Yet many small/medium cloud companies are not focused on international growth. They should be. The Korean government is moving its IT focus towards the cloud to save money. The Japanese government is likewise shifting to the cloud, particularly to rely on disaster recovery mechanisms in the wake of last year’s tsunami. China is corralling efforts to create a “cloud valley,” or multiple versions thereof. These represent but a few of the opportunities available to U.S. cloud companies who have not yet gone global.
Cloud is one area where the U.S. Government is here to help. The U.S. Commercial Service (USCS), a division of the U.S. Department of Commerce with offices in Embassies and Consulates around the world, is uniquely positioned to help U.S. cloud companies find channel partners or end-users. Likewise, the USCS can advocate with host country governments on behalf of cloud companies regarding data privacy concerns or policies that discriminate against U.S. firms. Additionally, the Bureau of Industrial Security (BIS), also part of the U.S. department of Commerce, mandates regulations regarding export controls of sensitive data. BIS can help cloud companies, large and small, determine the procedures for the potential export of the requisite data.
The USCS is helping cloud companies enter markets in Asia, Africa and beyond by identifying channel partners and jointly hosting events (often with the presence of the U.S. Ambassador or senior government representative) to reach out to end-users. The presentation would consist of case studies – what worked and what floundered as small/medium cloud companies pursue business opportunities beyond the United States. The world is moving towards the cloud – small/medium cloud companies, particularly SaaS, should benefit from this outlook.

Keywords:

global market; channel partners; assistance

Speaker First Name:

Aileen

Speaker Last Name:

Nandi

Speaker Job Title:

Commercial Officer

Speaker's Company Name/Affiliation:

U.S. Commercial Service

Speaker Bio:

Aileen Crowe Nandi Commercial Officer San Jose (Silicon Valley) Export Assistance Center Ms. Aileen Crowe Nandi arrived in California in August 2011 for a domestic stint at the San Jose (Silicon Valley) Export Assistance Center. Following her five years in India, she assists U.S. companies to enter the Indian market and focuses on the digital media and cloud computing industries. Her most recent assignment was Chennai, India, where she served from 2008-2011. There Ms. Nandi advocated for U.S. commercial interests and organized trade promotion activities in South India, including path-breaking trade missions for energy efficiency, franchising and cosmetics companies. She was also responsible for the education, biotech, machine tools, and automotive sectors. As Principal Commercial Officer for four states in South India, Ms. Nandi managed three U.S. Commercial Service offices (Chennai, Bangalore and Hyderabad) and coordinated with Colombo, Sri Lanka, a partnership post. Among her career highlights were two years in Calcutta, India (2006-2008), where she served as the first-ever Principal Commercial Officer at post. There she led the CS India mining and food processing teams and established a vibrant partnership program with Dhaka, Bangladesh. Prior to her India experience, Ms. Nandi was a Commercial Officer in Mexico City, Mexico from 2003-2006 and received awards from the U.S. Department of Commerce and U.S. Department of State for her trade promotion work. Her industries and expertise in Mexico ranged from oil and gas, environment, travel and tourism, services and U.S. Government trade finance programs. Before joining the U.S. Commercial Service in 2002, Ms. Nandi worked as a Country Manager for Central/Eastern Europe with the U.S. Trade and Development Agency from 1998-2002. Ms. Nandi has an MA from the School of Foreign Service at Georgetown University. She was a Fulbright Scholar to Dresden, Germany, where she researched the unemployment effects among women after German unification. Ms. Nandi also holds a BA in economics and international studies from the University of Richmond in Virginia.

Speaker's Headshot Photo:

Speaker's Postal Address:

U.S. Commercial Service 55 S. Market Street, Suite 1040 San Jose, CA 95113

6th annual Cloud Slam 2014 Cloud Computing Conference, San Francisco CA, June 4, 2014. Cloud Computing Events 2014 - global market; channel partners; assistance

Taking Your Cloud Solution Global