Monetizing the Network with Integrated Cloud Services

Fri, 30 Mar 2012 18:37:10 +0000

Despite ever-increasing pressure to sell more, add new services and attract new customers, cloud service providers (CSPs) are generally overlooking at least one way to make more money and increase profitability. Regardless of whether we call it as SDN, Infrastructure-as-a-Service or Network-as-a- Service, the network should not be considered table stakes, as there is a golden opportunity to monetize the network.

There are several new technologies that are intended to make network connectivity, or basic routing and switching, more programmable, intelligent and controllable. This is important, but is largely about making a CSP more efficient. It is hard to sell efficiency as there is little value delivered to the end-user customer. Network services that enhance applications, on the other hand -- such as load balancing and WAN optimization, among others -- by nature are more valuable and therefore should not be given away.

In this presentation, John Vincenzo, vice president of marketing of Embrane, will discuss the needs of the enterprise and how CSPs should implement network virtualization in order to appropriately monetize the network. More specifically, he will talk to the need for dedicated services, which are typically only available through managed hosting services that don’t provide agility, rapid provisioning, elasticity programmability, etc., and how to get to a single extensible platform that can evolve with an enterprise’s needs from shared services to dedicated services. With new technologies, network services can be purchased at a variety of service tiers that can flexibly added to match the varying needs of enterprises.

Keywords:

Embrane

SDN

network virtualization services

Speaker First Name:

John

Speaker Last Name:

Vincenzo

Speaker Job Title:

Vice President of Marketing

Speaker's Company Name/Affiliation:

Embrane

Speaker Bio:

A diehard New England sports fan, John gave up his snow shovel and Celtics, Red Sox, Patriots and Bruins tickets to move to the West Coast and become Embrane’s vice president of marketing. He is responsible for the global promotion, positioning and overall marketing of the company’s virtualized network services solutions. John has nearly 20 years of strategic high-tech marketing experience, including in the networking and telecom industries. Prior to joining Embrane, John was Vice President of Marketing at 3Com Corporation. He oversaw the highly successful public launch of the data center-to-edge enhanced enterprise-networking portfolio, and was a key member of the leadership team that helped 3Com increase its position, market share and awareness in the enterprise networking industry. John also has held several marketing and communications positions with companies including Verizon Communications, Level 3 Communications and Genuity, a leading managed Internet service provider (formerly BBN). John graduated with a Bachelor of Science in communications from Emerson College in Boston. In his offseason, John likes to play basketball or golf and spend time with his wife and young daughter.

Speaker's Company Logo:

Speaker's Headshot Photo:

Speaker's LinkedIn Profile:

http://www.linkedin.com/pub/john-vincenzo/0/270/601

Speaker's Twitter profile:

@JV11509

Speaker's Postal Address:

2350 Mission College Blvd. Suite 703 Santa Clara, CA 95054 United States of America

Oregon Room

Tuesday, July 2, 2013 - 06:00

6th annual Cloud Slam 2014 Cloud Computing Conference, San Francisco CA, June 4, 2014. Cloud Computing Events 2014 - network virtualization services

Monetizing the Network with Integrated Cloud Services